The studio launch.
A short brief for the creative direction review.
What we want to decide
Choose one visual direction for the launch and agree on the next piece of work. We want to leave the review with a clear starting point.
Who we are speaking to
Small, independent teams looking for a thoughtful creative partner. The first impression should feel confident, personal, and easy to understand.
The two directions
- Editorial: Large photography, concise introductions, and room for the work to lead.
- Expressive: More movement, a stronger colour accent, and a playful pace through the projects.
What to bring
- One reference that captures the feeling you want.
- A question about the opening page or navigation.
- One practical concern to resolve before we choose.
The question for this meeting: which direction gives our work the clearest, most memorable introduction?
The next step
Choose a direction, name the person preparing the first layouts, and note what should be ready for the next review.